Marketing insights
Straight answers to the questions business owners ask about marketing costs, audits, email, AI search, and how to structure a marketing team.
How much does a marketing consultant cost?
What drives the cost of a marketing consultant, how projects and retainers are priced, and how to compare proposals before you hire.
Marketing audit checklist: what to review and in what order
A practical marketing audit checklist covering tracking, website conversion, paid media, email, SEO and AI search, team, and tools.
The email and SMS flows every ecommerce brand needs
The core automated email and SMS flows for ecommerce brands, what each one does, and the order to build them in.
How to get your business recommended by ChatGPT and AI search
A practical guide to AEO and GEO: how AI assistants choose which businesses to mention and what to change on your website and listings.
Fractional CMO vs. agency vs. in-house marketing hire
How a fractional CMO, a marketing agency, and an in-house hire differ, and how to choose the right model for your stage of growth.